if you build it, they may come — AI pattern recognition of human desires

Whenever you need me

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Software That Knows What You Like

Original Source: Kate Greene, Technology Review, November 8, 2007

Alerting Source: Roland’s Sunday Smart Trends #188 Smart Mob

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Cleverset‘s approach to e-commerce exposes consumers to the long tail.

“A Seattle-based startup called Cleverset thinks it has the secret to the next-generation recommendation system: a type of computer modeling found mainly in artificial intelligence [also see, see] research labs. Cleverset’s system weighs the importance of the relationship among individual shoppers, their behavior on the site, the behavior of similar shoppers, and external factors such as seasons, holidays, and events like the Super Bowl. Using these ever-changing relationships, Cleverset’s system serves up products that are statistically likely to match what the customer will find interesting.” . . . (full article: Kate Greene, Technology Review, November 8, 2007)

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Newcomb’s commentary: “The tree which moves some to tears of joy is in the eyes of others a green thing which stands in the way. As a man is, so he sees.” William Blake

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